John Frieda + Vox ad campaign

"Your Hair Talks. Make a Statement." 

"We take pride in our hair because it represents our nations and our blood." - Chelsey Luger. Chelsey, who is Lakota and Anishinaabe, a journalist, and co-founder of @wellforculture, explains the significance of hair in Native American culture and in her own family. Directed by Alexandra Stergiou in partnership with Vox Media, Inc.